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IBPA Publishing University 2019 Call for Speakers

IBPA Publishing University 2019 is scheduled for April 5-6, 2019 (with preconference sessions on April 4th) in Chicago, Illinois. The deadline to submit an IBPA Publishing University 2019 speaker proposal is October 1, 2018. To be fair to all, this deadline will not be extended.

IBPA Publishing University 2018 Schedule of Events

Welcome to IBPA Publishing University 2018!
Below you'll find more than 30 educational and networking opportunities to choose from over the course of three days. IBPA Publishing University is YOUR conference. How far will it take you?
Learning Formats & Learning Levels
​Learning Formats 

Whether you seek interaction, deeper dives into topic areas, learning labs to incite action, thought leader discussions, or all of these, IBPA Publishing University learning formats meet you where you want to be. With options for inspiration, peer learning, in-depth exploration, and hands-on training across a wide range of subjects, you're in control of your own professional development.

 

  • Preconference Workshop: in-depth practical instruction to enhance capabilities and critical skills (pre-registration required)

  • Preconference Masterclass: in-depth advanced instruction aligned with knowledge advancement at a high level (pre-registration required)

  • Ask the Experts:  15-minute private consultations with industry experts (pre-registration required)

  • Community Building: opportunity to bond over shared experiences with other conference attendees

  • Deep Dive: targeted development of skills and understanding featuring lecture-based instruction and audience Q&A

  • Edutainment: creative and experiential formats designed to entertain and inspire 

  • Keynote: industry experts inspire by sharing unique experiences, knowledge, and ideas

  • Learning Lab: a blend of lecture-based instruction, case studies, peer learning, and high levels of interaction

  • Sponsor Informational Session: a blend of presentation and Q&A focused on a Publishing University sponsor's services

Learning Levels

We are all at different stages of our careers and require different levels of learning. IBPA Publishing University leaves it up to you to decide which content is most beneficial and appropriate for your level of experience.

  • Foundational [1F]: focus on awareness and factual recall; appropriate for those with limited experience of the subject area seeking introductory understanding of the content area

  • Applied [2A]: focus on understanding and comprehension; appropriate for those with some experience seeking to build on, apply, or enhance existing knowledge using content in practical applications to master concepts

  • Strategic [3S]: focus on application and implementation of highly technical or detailed topics; appropriate for those with substantial prerequisite knowledge seeking the most up-to-date information to heighten expertise

               

              Scroll down to view the entire schedule online, or click here to download a printable PDF.

Early Bird Preconference Hang Out - Wednesday, April 4, 2018
7:00 PM to...whenever! - Wednesday, April 4, 2018
Preconference Hang Out at Cedar Street Courtyard

No-Host Field Trip

Just a 22-minute walk from the conference hotel is Cedar Street Courtyard, serving up live music seven nights a week. From the best local talent to the hippest national groups to rockin' cover bands, Cedar Street will undoubtedly entertain. Top it off with the best cocktails in Austin (according to them!) and your night is complete!

If you're coming early for Thursday's preconference sessions, or are already in the area, join us for this no-host field trip into the Live Music Capital of the World.

Learning Format: Community Building
Learning Level: All Levels

There is no additional fee to participate in the PRECONFERENCE HANG OUT. Those interested should RSVP to Lee Wind at lee@ibpa-online.org. Lee will arrange a group meet-up in the hotel lobby so you can walk over together.

Preconference Programs - Thursday, April 5, 2018
8:30 AM to 12:30 PM - Thursday, April 5, 2018
Metadata 101: Understanding Data Concepts (Part 1 of 2)

Presented by Joshua Tallent, Director of Outreach and Education, Firebrand Technologies


The modern business world is built on the flow of data. Everything you do, from the advertisements you buy, to the marketing you create, to the sales you make, is determined by the flow and quality of data. This workshop will introduce you to the concepts of data creation and use in the publishing industry. You will learn how data is being used by publishers around the world to increase sales and engage readers; what metadata is and how it can make the difference between a best seller and a total flop; about data management, the pros and cons of different tools and systems, and more. You will also get an easy introduction to ONIX, the industry standard format for metadata distribution. It is highly recommended that you attend this workshop if you are planning to attend the Metadata 201 workshop.

Learning Format: Preconference Workshop

Learning Level: Applied [2A]

A separate registration fee of $59 is required to attend this preconference workshop. You can register for the workshop without registering for the full Publishing University program.

Find, Craft, and Tell Your Great 4-Minute Biz Story

Presented by Sean Buvala, Author, Speaker, Trainer, and Performance Artist (Publisher, The Small Tooth Dog Publishing Group LLC)

 

The "elevator speech" is dead. Yet, in a crowded industry such as publishing, your story is what makes you stand out to potential clients and authors. Rather than some canned speech, you need a pile of well-crafted, time-adjustable stories of your work and purpose, each ready to be matched to the right people at the right time. In this low-theory, high-activity workshop, you'll learn why you need to know the difference between anecdotes and stories. You will learn to strike a balance between facts and framing. You'll experience your memories rediscovered to find your stories. Finally, Sean will guide you in the process to outline, craft and tell one (or more) of your newly-created stories with another person. You'll leave with customized and immediately useful content for building your business.

Learning Format: Preconference Workshop

Learning Level: Applied [2A]

A separate registration fee of $59 is required to attend this preconference workshop. You can register for the workshop without registering for the full Publishing University program.

Book Publishing Standards: A Deep Dive into the Most Important Checklist Every New Publisher Needs

Presented by Brooke Warner, Publisher, She Writes Press; Teri Rider, Publisher, Top Reads Publishing

 

In this 4-hour workshop, IBPA Advocacy Committee members Brooke Warner, Publisher of She Writes Press, and Teri Rider, Publisher of Top Reads Publishing, will present IBPA’s Industry Standards Checklist for a Professionally Published Book. This workshop will be divided into two equal parts, focusing on editorial and production standards, and will detail everything publishers need to consider in order to produce a professionally published book. Examples will drive this presentation. Brooke and Teri will include some of the most common mistakes they see new publishers making and will touch upon how following the checklist standards can level the playing field for publishers everywhere. This workshop is interactive and will give participants plenty of time to ask questions.

Learning Format: Preconfernce Workshop

Learning Level: Foundational [F1]

A separate registration fee of $59 is required to attend this preconference workshop. You can register for the workshop without registering for the full Publishing University program.

12:30 PM to 1:30 PM - Thursday, April 5, 2018
Lunch On Your Own

Explore Austin, Texas. Check out Yelp!

1:30 PM to 5:30 PM - Thursday, April 5, 2018
Metadata 201: Applying Data Concepts (Part 2 of 2)

Presented by Joshua Tallent, Director of Outreach & Education, Firebrand Technologies

Building on the foundational concepts explored in Metadata 101, this workshop will explore practical methods you can use to wrangle your publishing data and make it work for you. You'll learn about metadata management, including the best methods for tracking and maintaining your title metadata and how to create metadata of the highest quality. You will learn about industry best practices and recommendations, how different retailers handle the metadata you send them, and various methods for the distribution of your print and eBook metadata. In addition, you will learn about effective data management for all of your company's data, with recommendations on tools and best practices that can save you time and money. This workshop will cover complex topics like ONIX, and it is highly recommended that you attend the Metadata 101 workshop first. 

Learning Format: Preconference Masterclass

Learning Level: Strategic [3S]

A separate registration fee of $59 is required to attend this preconference workshop. You can register for the workshop without registering for the full Publishing University program.

Build Your Tribe: How to Increase Readers and Retain a Loyal Following

Presented by Jeniffer Thompson, Founder & Principal, Monkey C Media

 

In a world of digital everything, visibility is the key to success, and being heard above the noise of your competition is half the battle. The other half is retaining the attention of every interested buyer. In this class, you’ll take away simple techniques to create more visibility, drive traffic, build your email list, and retain a loyal following. If you're ready to create a community of loyal readers, you won’t want to miss this class. Learn to connect the dots of your marketing efforts, build momentum, and sell books.

 

Ten Takeaways:

  1. Five overlooked tools to identify targeted keywords that speak directly to your audience.

  2. Discover tools to identify your competition.

  3. Techniques to find the people who influence your audience and ways to join the conversation.

  4. Find your audience in the places they hang out.

  5. Gain valuable exposure and build online authority.

  6. Learn the five essentials to create a website home page that sells.

  7. Significantly increase your subscriber conversion rate.

  8. Stay relevant and top of mind with your audience.

  9. Learn how to provide a call-to-action that inspires action.

  10. Discover the tools that will increase your engagement and increase your Social proof and credibility.

Learning Format: Preconference Workshop

Learning Level: Applied [2A]

A separate registration fee of $59 is required to attend this preconference workshop. You can register for the workshop without registering for the full Publishing University program.

How to Sell Books by the Truckload on Amazon

Presented by Penny Sansevieri, Founder and CEO, Author Marketing Experts, Inc.

 

Amazon is a great place to sell books, but it also has an internal algorithm, much like Google – which will actually help you sell more books.This expanded class will look at this algorithm and understand what it does, and how to work what it does in your favor.

 

The first part of this four-hour class will cover:

  • Optimize your Amazon page: what you must do to start showing up in more searches

  • How to do specific keyword searches for every book and every genre

  • Understanding categories/themes and how to rank consistently #1 in your category.

  • Rotating promotion on Amazon: how to rotate book promotion within Amazon for optimal success

  • How to launch a book on Amazon and get 100 reviews almost immediately (without violating Amazon’s TOS)

  • Free or teaser books: how to use them, and how to maximize them

  • Creative ways to bundle

  • How cover revamps help boost sales

  • Amazon ads: how to successful set them up and run them

  • Maximizing Amazon Author Central and how to use keywords in your Author Central platform to boost your book on Amazon

  • Maximizing International Author Central

During the second two hours, we will dig deeper into the algorithm for your specific books. We will share internal secrets that have NEVER been shared publically about the Amazon algorithm. Bring your laptop and book or books you wish to optimize, and we’ll get to work!

Learning Format: Preconfernce Masterclass

Learning Level: Applied [2A]

A separate registration fee of $59 is required to attend this preconference workshop. You can register for the workshop without registering for the full Publishing University program.

5:30 PM to 7:00 PM - Thursday, April 5, 2018
7:30 PM to...whenever! - Thursday, April 5, 2018
Literature & Libations Cocktail Reception

Spend Thursday evening meeting and mingling with the Publishing University community during LITERATURE & LIBATIONS. This special networking event is designed to give Publishing University attendees the chance to gather informally within the conference hotel prior to the official conference kick-off on Friday, April 6th. Bring lots of business cards! See you there.

Learning Format: Community Building

Learning Level: All Levels

LITERATURE & LIBATIONS is sponsored by IngramSpark and included as part of your preconference and/or
general conference registration. All Publishing University attendees welcome. No additional registration
required! Refreshments will be served.

After Hours Hang Out at Broken Spoke

No-Host Field Trip 

For the late night crew interested in a taste of old school Texas, we're headed to Broken Spoke dancehall.

 

Dubbed "the last of the true Texas dancehalls," the Broken Spoke is a Texas time machine for the boot scootin' set. We'll arrive in time for the 8:00 PM dance lesson and keep it moving all night long.

 

Visit the Broken Spoke website here and read about the venue in The Austinot online.

Learning Format: Community Building
Learning Level: All Levels

There is no additional fee to participate in the AFTER HOURS HANG OUT. Those interested should RSVP to Lee Wind at lee@ibpa-online.org. Lee will arrange a group meet-up in the hotel lobby so you can ride over together.

Preconference Breakfast Meetups - Friday, April 6, 2018
8:00 AM to 10:45 AM - Friday, April 6, 2018
Small Group Breakfast Meetups

Facilitated conversation over a hot breakfast

 

Interested in meeting some folks interested in the same thing you're interested in? Join us for our first-ever Small Group Breakfast Meetups. We'll coordinate groups of 10 people around topics of interest such as children's publishing, diversity in publishing, women in publishing, hybrid publishing, etc. Each group will have a leader to guide them and a location to meet in. Most locations will be within the hotel, some will be at nearby restaurants.

Learning Format: Community Building

Learning Level: All Levels

 

A separate registration fee of $35 is required to attend a PRECONFERNCE BREAKFAST MEETUP. The fee covers the cost of food. You can register for a Small Group Breakfast Meetup without registering for the full Publishing University program. When you get to the ATTENDEE SELECTIONS part of the registration process, be sure to click on the "Friday, April 6, 2018" sessions.

 

If you'd like to suggest a topic not already available, contact Angela Bole at angela@ibpa-online.org.

Conference Day 1 - Friday, April 6, 2018
11:00 AM to 12:00 PM - Friday, April 6, 2018
Welcome First Timers! Learn How to Get the Most Out of Publishing University

Presented by Angela Bole, CEO, Independent Book Publishers Association

Back by popular demand, we’re hosting a special facilitator-led discussion for Publishing University first timers! Stop by to meet other newbies and learn how to get the most out of your Publishing University experience.

 

During this session, you’ll have a chance to meet IBPA staff and veteran Publishing University attendees who will help answer questions and provide guidance for navigating Publishing University in style.

Learning Format: Deep Dive

Learning Level: All Levels

WELCOME FIRST TIMERS is included as part of your general conference registration. All Publishing University attendees welcome.

12:30 PM to 12:45 PM - Friday, April 6, 2018
Official Conference Kick-Off! Welcoming Remarks from IBPA CEO Angela Bole

Presented by Angela Bole, CEO, Independent Book Publishers Association

 

Welcome! Publishing University is YOUR conference. It starts and ends with you. During her brief Welcoming Remarks, IBPA's Chief Executive Officer Angela Bole will introduce you to the 2018 program and suggest ways to make the most of your day-and-a-half onsite. Perhaps the greatest advantage you'll gain from attending Publishing University will come from the power of networking with a dedicated community of people working toward common goals. Find out how best to engage during these brief opening remarks!

Learning Format: Keynote

Learning Level: All Levels

12:50 PM to 1:50 PM - Friday, April 6, 2018
Passionately Successful: Making the Most of Ambition and Happiness

Presented by Daniel Lerner, Psychology Professor, New York University and Author, U Thrive

Cutting edge science now shows that when we pursue our passions in the correct way, we can realize the highest levels of personal and professional success.

 

In this talk, Daniel Lerner defines two types of passion: harmonious and obsessive. When you’re harmoniously passionate, you not only love what you do, but you are more focused, energetic, and productive, and live a far more fulfilling life. Conversely, obsessive passions are marked by a compulsive, dogged pursuit of achievement, leading to guilt, shame, pessimism, unhappiness, and, far too often, early burnout. 

 

Drawing on a diverse cast of iconic cultural figures—from Richard Branson to Ellen DeGeneres, Nelson Mandela to Kanye West—Daniel illuminates the difference between healthy and dangerous passions, how and why to ignite, explore, and stoke your healthy ones, and even how to find passion in work that you may have given up as passionless long ago. And if you’ve fallen into patterns of blind obsession, Daniel helps you transition out. Ultimately, this keynote is a fiery, fun, and practical primer on how to live a successfully passionate (and passionately successful!) life.

Learning Format: Keynote

Learning Level: All Levels

As instructor of the ever-popular NYU course, “The Science of Happiness,” and as author of U Thrive: How to Succeed in College (and Life), DANIEL LERNER is using positive psychology to help people lead happy lives. Using cutting-edge research into how executives, artists, and athletes overcome anxiety, Daniel is teaching us to achieve well-being, rediscover our core strengths, and define success—on our own terms.

2:00 PM to 3:00 PM - Friday, April 6, 2018 (Breakout Sessions)
Distribution
Evaluating Your Distribution Options

Presented by Larry Bennett, Executive Director/North America, Nord Compo

 

The book industry supply chain, especially as related to distribution, has been called complicated and convoluted. This session seeks to uncomplicated it. Attend this session to learn the difference between the work of a "distributor" and a "wholesaler" and what is meant by POD vs. digital print (and offset). In addition, you'll receive an in-depth comparison of the major distributors/wholesalers with an explanation of the following:

  • the different sales channels they serve (both domestically and internationally)

  • the auxiliary services they provide

  • their requirements

  • their investment in you

  • B2C opportunities

  • ebooks vs. print books

Also includes a brief discussion of selling via Amazon only.

Pair this session with  "Building Your Business on Solid Rock: Sales, Then Distribution" (Saturday at 1:15 PM) for a soup-to-nuts distribution conversation.

Learning Format: Deep Dive

Learning Level: Foundational [1F]

Sales & Marketing
Increasing Sales Through Effective Use of Keywords

Presented by Joshua Tallent, Director of Outreach & Education, Firebrand Technologies

Recent research has revealed that keywords can be one of the most effective drivers of online book sales on Amazon. This session will teach you everything you need to know about the strategic and practical aspects of Keyword creation and management. We will look at the results of multiple case studies and long-term research projects to see what kind of impact keywords can have on book sales. Then we will talk about the practical aspects of this topic: How do you choose the right keywords? What keywords should you avoid? How are keywords used by Amazon and other retailers? These and other questions will be answered with practical advice you can act on immediately.

Learning Format: Deep Dive

Learning Level: Foundational [1F]

Content Development
Book Concept Boot Camp: How to Develop a Nonfiction Book that Readers will Buy, Read, and Recommend

Presented by Maggie Langrick, CEO & Publisher, LifeTree Media Ltd.

 

To succeed in today’s crowded market, a nonfiction book must have a unique and memorable angle, deliver a spectacular reading experience, and provide truly useful insights or information. In this interactive workshop, longtime editor and award-winning publisher Maggie Langrick uses real book case studies to demonstrate how to diagnose common conceptual problems and resolve them in the planning stages of your projects, whether you are working from a finished manuscript draft, a book outline, or from scratch. You will learn how to put a unique twist on a well-worn idea, turn complex material into an “easy read” by applying time-tested structural formulas, and come up with a grabby title and subtitle that sells. Come armed with your own project-specific questions to give your books a boost on the spot.

Learning Format: Deep Dive

Learning Level: Applied [2A]

Case Studies
Ten Trends Shaping the Future of Indie Publishing

Presented by Jim Azevedo, Marketing Director, Smashwords

 

The publishing industry has undergone dramatic cultural, technical and competitive change over the last decade. Authors today are empowered with exciting new publishing tools and opportunities. Yet as the power center in the industry is shifting to writers, storm clouds are looming on the horizon that threaten to devalue books and strip authors of their new-found independence. In this session, Jim Azevedo reveals ten publishing industry trends shaping your future as an indie author or publisher, and provides actionable tips on how you can retake control of your career.

Learning Format: Deep Dive

Learning Level: All Levels

Ask the Experts: An IBPA Original - Often Copied, Never Duplicated!

Held simultaneously with the breakout sessions above.

 

You could pay hundreds of dollars for a consultant’s individual attention, but during IBPA’s exclusive ASK THE EXPERTS sessions, access to the best in the business is FREE! What do you get? A 15-minute private consultation with a publishing professional who has valuable experience in the area where you need advice. Pre-registration is required.

Learning Format: Ask the Experts

Learning Level: All Levels

 

INTERESTED IN REGISTERING? 

Click here to register for Friday, April 6th.

Click here to register for Saturday, April 7th.

Get to Know Your Publishing University Sponsors!

Held simultaneously with the breakout sessions above.

 

It's not always easy - or possible! - to get a complete understanding of what a service provider does by stopping by their information booth onsite. That's why we've set aside a separate room where you can listen to directed presentations and watch live demos without all the interruptions that come from chatting on the show floor.

Learning Format: Sponsor Informational Session

Learning Level: All Levels

 

A schedule of sponsor presentation times will be available at the registration desk onsite. In the meantime, get a sneak peek of our 2018 sponsors here

3:15 PM to 4:15 PM - Friday, April 6, 2018 (Breakout Sessions)
Legal Issues
Copyrights, Contracts, Content, and More

Presented by Jonathan Kirsch, Attorney, Law Offices of Jonathan Kirsch, APC

 

This session provides a general overview of legal issues that arise in publishing law, ranging from basic concepts to the latest developments in copyright, trademark, defamation, rights of privacy and publicity, contracts, and licensing.

 

Filled with case studies and other real-world examples, this session provides enough information for attendees to make a clear assessment of the legal issues they may want to dive deeper into after-the-fact. 

Learning Format: Deep Dive

Learning Level: All Levels 

Business Management
Banishing the Bookkeeping Nightmares

Presented by Lisa London, CPA and the President of Deep River Press, Inc.

 

The job most small publishers and independent writers dread is the accounting. Keeping track of what is deductible and what is not, trying to make sure we get the benefits of the new tax law, and generally wanting to stay as far out of the IRS’s notice as possible are our main goals. As a CPA, Lisa London hates the bookkeeping aspect of her small publishing house and has found ways to streamline and automate the bookkeeping processes without spending a lot of money. In this session, she'll show you how to reduce the clutter -- both physical and digital -- by using a tool they are already carrying, and how to use some basic, inexpensive technology to help you document all the tax deductions possible. She also offers some highlights of the new tax law and things you need to be doing now to take full advantage of it. The session will include loads of audience participation, and even though the topic is accounting, Lisa promises to keep you engaged and entertained!

Learning Format: Deep Dive ​

Learning Level: Applied [2A]

Content Development
Multiculturalism in Publishing

Presented by Nataly Michelle Wright, Head Editor, Angeleno Ave Publishing; Alyssa E. Wright-Myles, Co-Author, The Audacious Little Princesses

 

Nataly Michelle Wright and A.E. Wright started as successful authors who came to understand that they had a responsibility not only to write, but to publish multicultural literature that has a positive influence on children and young adults. In this session they will discuss the importance of publishing content that will have a positive influence on younger generations. Using the most recent statics, studies, and resources, they will highlight the lack of multicultural literature, the effects of this lack, and then analyze how publishers can leave a footprint in the world by creating, marketing and distributing content that reflects positive self-images to children and young adults.

Learning Format: Learning Lab

Learning Level: Applied [2A]

Amazon
Three Amazon Programs You've (Probably) Never Heard Of

Presented by Ian Lamont, Founder, i30 Media; Chelsea Richards, Senior Marketing Associate, Greenleaf Book Group

 

Nearly everyone knows about Kindle Direct Publishing, but what about other Amazon programs for up-and-coming indie publishers? Learn how to leverage Amazon Advantage, used by media companies to supply physical products to Amazon; Amazon Seller Central, used by vendors and private sellers to sell to Amazon customers; and Amazon Marketing Services, a self-service advertising platform.

Learning Format: Learning Lab

Learning Level: Foundational [1F]

Ask the Experts: An IBPA Original - Often Copied, Never Duplicated!

Held simultaneously with the breakout sessions above.

 

You could pay hundreds of dollars for a consultant’s individual attention, but during IBPA’s exclusive ASK THE EXPERTS sessions, access to the best in the business is FREE! What do you get? A 15-minute private consultation with a publishing professional who has valuable experience in the area where you need advice. Pre-registration is required.

Learning Format: Ask the Experts

Learning Level: All Levels

 

INTERESTED IN REGISTERING? 

Click here to register for Friday, April 6th.

Click here to register for Saturday, April 7th.

Get to Know Your Publishing University Sponsors!

Held simultaneously with the breakout sessions above.

 

It's not always easy - or possible! - to get a complete understanding of what a service provider does by stopping by their information booth onsite. That's why we've set aside a separate room where you can listen to directed presentations and watch live demos without all the interruptions that come from chatting on the show floor.

Learning Format: Sponsor Informational Session

Learning Level: All Levels

 

A schedule of sponsor presentation times will be available at the registration desk onsite. In the meantime, get a sneak peek of our 2018 sponsors here

4:30 PM to 5:30 PM - Friday, April 6, 2018 (Breakout Sessions)
Public Relations
The Methods Behind the Madness: Understanding PR Strategies and Timelines (a Texan's Guide to Book PR)

Presented by Marika Flatt, Founder, PR by the Book

After 20 years in the biz, 15 years under the PR by the Book brand, Marika Flatt and her team have become experts at figuring out what's next in book publicity. Recently, they've worked painstakingly to uncover what will move the needle in 2018. Based on feedback from surveys and focus groups, as well as work completed with dedicated industry consultants, this presentation will shine a light on PR strategies sure to enhance your publishing performance.

PR by the Book's pitching techniques have landed book exposure in The Wall Street Journal, USA Today's Modern Woman Magazine, and Parade magazine in the past month. 

Learning Format: Deep Dive

Learning Level: Applied [2A]

Selling Rights
Going Global: Strategies for Subsidiary and Foreign Rights

Presented by Mary Jo (“MJ”) Courchesne, Owner & President, Gryphon Publishing Consulting

 

Can subsidiary rights licensing help grow your house brand and increase revenue? In this workshop, you’ll explore ways to thoughtfully grow your publications' influence through licensing both domestically and overseas. We’ll look at how proactive licensing fits into a general publication schedule, and explore the basic materials needed to generate new leads. Then, we’ll walk through a variety of licensing venues open to publishers, from domestic serial rights and audio book publishers, to educational publishers and book clubs. Finally, we’ll review key terms to consider when negotiating a deal with new licensing partners.

 

Learning Format: Deep Dive

Learning Level: Strategic [3S] 

Audiobooks
The Exploding Audiobook Market: How Indie Publishers Can Get a Piece of the Action

Presented by Michele Cobb, Partner, Forte Business Consulting; Tavia Gilbert, Publisher, Animal Mineral Press; Deborah L. Jacobs, Publisher, DJWorking Unlimited

Avid listeners know that it takes two key ingredients to make a successful audiobook: a terrific book and a fabulous narrator. But many small publishers, concerned about production costs, don’t pursue this increasingly popular format. In the process, they leave money on the table.

 

This session will cover the key steps in publishing an audiobook, focusing on new avenues for production and distribution. Self-publishers, micro publishers and indie publishers will discover that this rapidly evolving market is more accessible to them than ever before. You will learn:

  • The ABCs of audiobook production

  • How you can control costs by managing some aspects of the process yourself

  • Narration do’s and don’ts

  • Collaborating with a narrator, editor and sound engineer

  • Distribution channels

  • Unique marketing tools

Learning Format: Deep Dive

Learning Level: Applied [2A]

In partnership with:

Indie Bookstores
Working with Indie Bookstores to Reach Your Readers

Presented by Elizabeth Jordan, General Manager, BookPeople; Jim Milliot, Editorial Director, Publishers Weekly

 

Independent bookstores are alive and well and in this session you will explore the latest in retailing and etailing trends, including what types of books sell best at the local level. Learn how booksellers make buying decisions and how you can "sell local" by partnering effectively with bookstores in your area.

 

IBPA has partnered with Austin, Texas' own BookPeople on this special panel discussion focusing on how indie publishers and indie booksellers can work best together.

Learning Format: Deep Dive

Learning Level: All Levels

6:00 PM to 9:30 PM - Friday, April 6, 2018
IBPA Benjamin Franklin Book Awards™ Ceremony

A celebration of the best in indie publishing!

Join IBPA as we honor the winners of the 30th annual IBPA Benjamin Franklin Awards™! The IBPA Benjamin Franklin Awards™, which include over fifty categories recognizing excellence in book editorial and design, are regarded as one of the highest national honors for indie publishers. Held in conjunction with IBPA Publishing University, the 2018 award ceremony is a gala dinner where all Gold winners receive an engraved trophy marking their achievement. All IBPA Publishing University attendees receive a complimentary ticket to the IBPA Benjamin Franklin Awards™ Ceremony if they use the link below to register. Tickets are first come, first served. Additional tickets (for guests and others not attending IBPA Publishing University) can be purchased here for $50 each. Email Terry Nathan at terry@ibpa-online.org for more information.

The IBPA BENJAMIN FRANKLIN BOOK AWARDS™ CEREMONY is included as part of your general conference registration. All Publishing University attendees are welcome, but pre-registration is required.

Conference Day 2 - Saturday, April 7, 2018
7:30 AM to 8:50 AM - Saturday, April 7, 2017
Continental Breakfast & Table Top Discussions

 

Breakfast can be picked up starting at 7:30 AM. Come early to get your pick of the goodies. During breakfast, IBPA moderators will lead "Table Top Discussions" around particular areas of interest including social media, distribution, publishing non-fiction, etc. Pick your topic when you arrive, then dive right into the conversation!

Learning Format: Community Building
Learning Level: All Levels

Our CONTINENTAL BREAKFAST is sponsored by Thomson-Shore.

Email Terry Nathan at terry@ibpa-online.org for additional sponsorship opportunities!

9:00 AM to 10:15 AM - Saturday, April 7, 2018
Keynote Panel: 
Where Mission Meets Market

Moderator: Seth Dellon, Director of Strategic Development, Publishers Weekly

Panelists: Robin Cutler, Director, IngramSpark; Karla Olson, Director, Patagonia Books; Kathy Strahs, Founder, Burnt Cheese Press; Brooke Warner, Publisher, She Write Press

One of the greatest triumphs of the current independent publishing renaissance has been the ability for mission-driven, underrepresented, and historically shut-out perspectives to reach more readers than ever. But no matter how important the cause, independent publishing's ubiquity has in many ways made it harder to compete. In this panel, members of IBPA's Board of Directors discuss how they balance their publishing mission with where they fit into---and how they approach---an ever-more-competitive market.

Learning Format: Keynote

Learning Level: All Levels

Seth Dellon

10:30 AM to 11:45 AM - Saturday, April 7, 2018 (Breakout Sessions)
Personal Development
Public Speaking for the Terrified

Presented by Sean Buvala, Author, Speaker, Trainer, & Performance Artist 

 

If you'd choose paper cuts over public speaking, this is for you. Sean runs you through fun, non-threatening, and gentle story games to help you loosen up. He'll share with you immediately-useful ways to increase your confidence as you develop, craft and share your story-based content. Together, we will experience tips for how speak with others in a clear and calm manner. This is a body-and-voice interactive, not-recorded workshop that could really turn you into the chatterbox you know you need to be.

Learning Format: Learning Lab

Learning Level: All Levels

Websites
7 Steps to a Powerful Author Website

Presented by Jeniffer Thompson, Founder & Principal, Monkey C Media

 

Having a website is critical for a complete digital marketing campaign, but a powerful author website also sells books. In this learning lab, you’ll walk away with an easy to implement 7-step formula for developing a message that resonates with ideal readers, builds your mailing list, and converts traffic into sales. Plus, you’ll get tips on how to drive traffic to an author website, enhance the site with social media strategies, and build online visibility to create your own personal author brand (or know how to do it for the authors you serve).

 

Lastly, Jeniffer Thompson will give you three easy-to-use tools to do it yourself and take control of your online marketing.  


Learning Format: Learning Lab

Learning Level: All Levels

Author Branding
The Basics of Author Branding

Presented by Sam Alexander, Brand Strategist, Greenleaf Book Group

"I didn't have time to write a short letter, so I wrote a long one instead."

 

Mark Twain’s famous insight remains as true as ever in 2018, but virtually everyone in publishing understands the critical importance of focus. Standing out in this business requires that you clearly understand your product, and be able to quickly communicate the value the author delivers to your audience. "Author branding," as a discipline, was born out of this need and this Experiential Learning Lab is intended to introduce branding strategies and tactics – including real-world examples – to help attendees improve their chances for success by learning how to brand themselves and/or the authors they serve.

Learning Format: Learning Lab

Learning Level: Foundational [1F]

Sales & Marketing
5 Strategies for Marketing Your Books on a Shoestring Budget

Presented by Elizabeth Turnbull, Senior Editor & Publisher, Light Messages Publishing

In this session packed with practical knowledge, you’ll explore 5 areas to leverage in marketing your books on a shoestring budget:

  1. Engage with Readers

  2. Obtain Reviews and Publicity

  3. The Power of Pre-Sales

  4. Sharing Book Samples

  5. Leveraging Your Website

 

Elizabeth Turnbull—Senior Editor of Light Messages Publishing, author, and an IBPA Board Member—will walk you through each topic to explore actionable tips and practical tools that will help you, including how to:

  • Build a strong newsletter

  • Engage with book clubs

  • Obtain trade reviews

  • Boost pre-sales using previously published titles

  • Hook readers with free samples

  • Build an engaging, effective website

Learning Format: Learning Lab

Learning Level: Foundational [1F]

Ask the Experts: An IBPA Original - Often Copied, Never Duplicated!

Held simultaneously with the breakout sessions above.

 

You could pay hundreds of dollars for a consultant’s individual attention, but during IBPA’s exclusive ASK THE EXPERTS sessions, access to the best in the business is FREE! What do you get? A 15-minute private consultation with a publishing professional who has valuable experience in the area where you need advice. Pre-registration is required.

Learning Format: Ask the Experts

Learning Level: All Levels

 

INTERESTED IN REGISTERING? 

Click here to register for Friday, April 6th.

Click here to register for Saturday, April 7th.

Get to Know Your Publishing University Sponsors!

Held simultaneously with the breakout sessions above.

 

It's not always easy - or possible! - to get a complete understanding of what a service provider does by stopping by their information booth onsite. That's why we've set aside a separate room where you can listen to directed presentations and watch live demos without all the interruptions that come from chatting on the show floor.

Learning Format: Sponsor Informational Session

Learning Level: All Levels

 

A schedule of sponsor presentation times will be available at the registration desk onsite. In the meantime, get a sneak peek of our 2018 sponsors here

12:00 PM to 1:00 PM - Saturday, April 7, 2018
IBPA Annual Meeting and Membership Luncheon

Presented by members of the IBPA Board of Directors

During this boxed-lunch program, IBPA members have an opportunity to hear from the association’s leadership about current governance issues. During the 2018 meeting, we will also review and approve new candidates to the board of directors for terms starting July 1, 2018.

Learning Format: Keynote

Learning Level: All Levels

Our MEMBERSHIP LUNCHEON is sponsored by Arc Manor Book Design and DELL Computers.

Email Terry Nathan at terry@ibpa-online.org for additional sponsorship opportunities!

1:15 PM to 2:15 PM - Saturday, April 7, 2018 (Breakout Sessions)
Cover Design
Covers that Connect

Presented by ​Shannon Bodie, Partner & Art Director, BookWise Design; Tamara Dever, Owner & Creative Director, TLC Book Design

(Back by popular demand and limited to 20 attendees.) During this interactive workshop, you will receive a supportive critique of your book’s cover in a small group setting from award-winning design talent. Discover what makes design so important to a book’s sales and how to get your book noticed for the right reasons. Instructors will prepare individualized critiques for each person who submits their designs in advance of the workshop (no later than March 12, 2018).
 
As an added bonus, submit a JPG or PDF of your book’s cover on or before March 12, 2018 to shannon@bookwisedesign.com. If your critique suggests improvement is needed, you will be entered to win a front cover redesign from the presenters of this class. The winning redesigns will be revealed during the course.  

Even if you don’t have a design to submit, join us to learn how a cover can make your book salable vs. driving customers to the competition. Course includes techniques to get your book noticed, redesign examples, and insider tips on how best to work with a design team to make your cover a success!

Learning Format: Learning Lab

Learning Level: Foundational [1F]

Business Management
Finding the Right Freelancers to Build Your Team

Presented by Alexa Bigwarfe, Owner, Kat Biggie Press

 

Publishing is an expensive industry. It’s often difficult to have all of the right personnel in-house – experts in interior layout, cover design, marketing, ebook conversion, and editing, and virtual assistants are often skills you can find in the freelance community if you don't have someone on your team proficient in these areas.  Many of these freelancers are well experienced and can be a great part of your team in a subcontractor capacity. But how do you find them, vet them, and agree to pricing? This lecture will show you how to do all of the above as well as provide information on how to manage a team of subcontractors, develop terms and conditions for working together, and ensure that you are able to pull it all together successfully with a mixed crew. Alexa Bigwarfe will provide examples of how she finds, works with, and keeps a group of freelance subcontractors organized to create beautiful books and great book launches for her authors.

Learning Format: Deep Dive

Learning Level: Applied [2A]

Hybrid Publishing
Hybrid Publishing Comes of Age: Best Practices for a Publishing Model on the Rise and How to Implement Them in Your Business

Presented by Maggie Langrick, CEO and Publisher, LifeTree Media; Brooke Warner, Publisher, She Writes Press; Gail Woodard,

CEO and Publisher, Dudley Court Press

 

In this session, three hybrid publishers, Brooke Warner of She Writes Press, Maggie Langrick of LifeTree Media Ltd., and Gail Woodard of Dudley Court Press, introduce IBPA’s new standards for hybrid publishers and explain what makes a press hybrid, as opposed to vanity. As three publishers with business models that both overlap and diverge from one another, Brooke, Maggie, and Gail will also share stories about the evolution of their press, including their particular challenges and opportunities. This will be an invaluable session for anyone looking to move into the hybrid space in a serious way as it continues to mature as a viable business model.

Learning Format: Deep Dive

Learning Level: Applied [2A]

Distribution
Building Your
Business on Solid Rock: Sales, Then Distribution

Presented by Bailey Davis, Publisher Engagement Specialist, Ingram Content Group

Many publishers think they need a distributor in order to be successful; that being distributed is the means to a successful end. In reality, finding a distribution partner is the end publishers should be utilizing other means to get to. Being distributed isn’t what makes a publishing business successful, it’s what a publishing business needs once it becomes successful. To find a distribution partner, you must first hone skills that help you play the same game as the publishers already being distributed. Why does this matter? Because distributors expect their clients to be on a level playing field when they walk in the door. This means coming in with a marketing strategy, learning and taking advantage of pre-sale options, and maintaining relationships with outside vendors. Join Bailey Davis from Ingram Content Group to learn more.

Pair this session with  "Evaluating Your Distribution Options" (Friday at 2:00 PM) for a soup-to-nuts distribution conversation.

 

Learning Format: Deep Dive

Learning Level: Foundational [1F]

Ask the Experts: An IBPA Original - Often Copied, Never Duplicated!

Held simultaneously with the breakout sessions above.

 

You could pay hundreds of dollars for a consultant’s individual attention, but during IBPA’s exclusive ASK THE EXPERTS sessions, access to the best in the business is FREE! What do you get? A 15-minute private consultation with a publishing professional who has valuable experience in the area where you need advice. Pre-registration is required.

Learning Format: Ask the Experts

Learning Level: All Levels

 

INTERESTED IN REGISTERING? 

Click here to register for Friday, April 6th.

Click here to register for Saturday, April 7th.

Get to Know Your Publishing University Sponsors!

Held simultaneously with the breakout sessions above.

 

It's not always easy - or possible! - to get a complete understanding of what a service provider does by stopping by their information booth onsite. That's why we've set aside a separate room where you can listen to directed presentations and watch live demos without all the interruptions that come from chatting on the show floor.

Learning Format: Sponsor Informational Session

Learning Level: All Levels

 

A schedule of sponsor presentation times will be available at the registration desk onsite. In the meantime, get a sneak peek of our 2018 sponsors here

2:30 PM to 3:30 PM - Saturday, April 7, 2018 (Breakout Sessions)
Case Studies
Edutainment:
Mistakes Were Made 

Emceed by Joshua Tallent, Director of Outreach & Education, Firebrand Technologies

 

During these fast-paced, fun, and entertaining talks, presenters have just 20 slides that auto-advance every 15 seconds for a total of five minutes. The topic for this group of presentations: "Mistakes Were Made."

 

It's a showcase of lessons learned that might be bold, possibly brash, maybe even brilliant - but never boring!

Learning Format: Edutainment

Learning Level: All Levels

Content Development
Cross-platform Storytelling for Independent Authors and Publishers

Presented by Zack Lieberman, one of Filmmaker Magazine’s 25 New Faces of Independent Film; Founder, EXIT STRATEGY New Media

 

We live in an era of burgeoning potential for independent art to reach mainstream audiences. While PubU is obviously focused on the craft of independent writing and publishing, there are infinite possibilities for quality storytelling in a wide variety of mediums, and this session will give a broad and thorough overview of the wider independent creative space and the underlying business realities of each medium. From documentary and feature films to television, interactive installations, video games, original soundtracks, podcasts, mobile applications, and live theatre, we’ll get your gears turning on where and how to extend your fiction and non-fiction stories. We’ll give a deep dive on where to find money to make your next "transmedia" project, and how to make money once they’re made. Discover the tools and opportunities in this new era of digital media.

Learning Format: Deep Dive

Learning Level: Strategic [3S]

Marketing & Social Media
How to Hit Bestseller Lists with Ebook Preorders

Presented by Jim Azevedo, Marketing Director, Smashwords

 

Imagine if you could press a magic button that would make your next eBook release land higher in the bestseller charts.  Imagine no more.  The magic button is real and it’s called the eBook preorder. In this workshop, you’ll learn about the advantages of preorders, how to effective plan and execute a preorder, as well as promotional tips to help make your next book launch more successful.  Attendees will leave the session with actionable information they can put to immediate use.

Learning Format: Deep Dive

Learning Level: Applied [2A]

Social Media
Influencer Marketing Success: How to Effectively Connect with Social Media Influencers to Build Buzz for Your Book

Presented by Corrin Foster, Director of Marketing & Branding, Greenleaf Book Group

Influencer marketing has evolved from buzzword to an integral component of a successful marketing strategy. According to data from influencer marketing platform MuseFind, 92 percent of consumers trust recommendations from influencers more than they do advertising or celebrities. 65% of brands participate in influencer marketing and 53% of those brands have dedicated budget for sponsored social content. So, how does this translate to book marketing? From #bookstagram to Vine Voices to top NetGalley reviewers, effectively connecting with influencers can be huge for your book, but only if done well. Learn what influencers expect from partners, how much control to give them, reaching the right audiences, allocating budget, and measuring success.

Learning Format: Learning Lab

Learning Level: Applied [2A]

Ask the Experts: An IBPA Original - Often Copied, Never Duplicated!

Held simultaneously with the breakout sessions above.

 

You could pay hundreds of dollars for a consultant’s individual attention, but during IBPA’s exclusive ASK THE EXPERTS sessions, access to the best in the business is FREE! What do you get? A 15-minute private consultation with a publishing professional who has valuable experience in the area where you need advice. Pre-registration is required.

Learning Format: Ask the Experts

Learning Level: All Levels

 

INTERESTED IN REGISTERING? 

Click here to register for Friday, April 6th.

Click here to register for Saturday, April 7th.

Get to Know Your Publishing University Sponsors!

Held simultaneously with the breakout sessions above.

 

It's not always easy - or possible! - to get a complete understanding of what a service provider does by stopping by their information booth onsite. That's why we've set aside a separate room where you can listen to directed presentations and watch live demos without all the interruptions that come from chatting on the show floor.

Learning Format: Sponsor Informational Session

Learning Level: All Levels

 

A schedule of sponsor presentation times will be available at the registration desk onsite. In the meantime, get a sneak peek of our 2018 sponsors here

3:45 PM to 4:45 PM - Saturday, April 7, 2018 (Breakout Sessions)
Case Studies
How to Hit the USA Today Bestseller List

Presented by Elizabeth Turnbull, Senior Editor & Publisher, Light Messages Publishing

How does a title make it to the USA Today Bestseller List? In this session packed with practical knowledge, you’ll explore the successful strategies that independent publishers have employed to help their titles reach the prestigious USA Today Bestseller list.

 

From boxed ebook sets, to anthologies, to newsletters builds, to powerful crowdsourcing techniques, you’ll explore methods that you can employ to make your title the next USA Today Bestseller.

Learning Format: Learning Lab

Learning Level: Applied [2A]

Business Management
The Profitable Author-Publisher: Revenue Streams to Build a Business Around Your Book(s)

Presented by Stephanie Chandler, Founder & CEO, Nonfiction Authors Association

Because only a small percentage of author-publishers earn a living from their books, most need to develop additional revenue streams. In this content-rich presentation, Stephanie Chandler shares real-world examples and strategies for adding lucrative revenue streams to your author/publisher business. You will learn how to:
 

  • Create a revenue plan for your business

  • Make money with information products

  • Develop and deliver online training programs

  • Profit from niche books, ebooks, and workbooks

  • Conduct online events

  • Host a membership site that generates recurring revenue

  • Build a profitable niche community

  • Earn money with corporate sponsors 

  • Work less and earn more (really!)    

 
Whether you’re just getting started or you’ve been publishing your own work for years, this presentation is jam packed with powerful methods for growing your business in ways you haven’t yet imagined.

Learning Format: Learning Lab

Learning Level: Applied [2A]

Sales & Marketing
The Marketing Begins BEFORE the Writing Ends: Seven Steps to Getting It Right

Presented by Sharon Castlen, Founder, Integrated Book Marketing; Cynthia Frank, President, Cypress House

Marketing – the key to a successful book launch and increased sales BEGINS while the author's writing process is underway. Waiting till after a book is on press puts you behind before you start.

 

During this session, veteran book industry professionals Sharon Castlen, Integrated Book Marketing, and Cynthia Frank, Cypress House Publishing, walk you through the vital elements that make the most marketable books: editorial development; great covers; early endorsements; resources, index, and Study Guides, and appropriate printing and distribution processes. These issues plague publishers in this time of high-tech production and fierce competition. Beginners and the experienced will gain the essentials toward marketing success. Packed with step-by-step tips plus strategies and valuable hands-on resources.

Learning Format: Deep Dive

Learning Level: Applied [2A]

Sales & Marketing
Super Fans & Street Teams: The Secrets to Selling More Books

Presented by Penny Sansevieri, Founder & CEO, Author Marketing Experts, Inc.

At the end of the day, for all of the marketing we do, for all of the Tweeting, Facebook-ing, and blogging we really just want to know if it’s paying off. Does any of this sell books?    

 

Have you ever asked yourself:

  • How do I know if they are the right things to market my book?

  • I don’t want to spend my life marketing, how can I get the most out of my efforts?

  •  Does giving away my book actually help sell it?

  •  Will any of this help me sell more books?    

 

You will learn how to:

  • Identify and reach your exact right market

  • Turn fans into SUPER FANS and STREET TEAMS

  • Ignite your fans so they promote your book

  • Use free to sell more books

  • Find and use the right social media for your book

Learning Format: Learning Lab

Learning Level: Foundational [1F]

Ask the Experts: An IBPA Original - Often Copied, Never Duplicated!

Held simultaneously with the breakout sessions above.

 

You could pay hundreds of dollars for a consultant’s individual attention, but during IBPA’s exclusive ASK THE EXPERTS sessions, access to the best in the business is FREE! What do you get? A 15-minute private consultation with a publishing professional who has valuable experience in the area where you need advice. Pre-registration is required.

Learning Format: Ask the Experts

Learning Level: All Levels

 

INTERESTED IN REGISTERING? 

Click here to register for Friday, April 6th.

Click here to register for Saturday, April 7th.

Get to Know Your Publishing University Sponsors!

Held simultaneously with the breakout sessions above.

 

It's not always easy - or possible! - to get a complete understanding of what a service provider does by stopping by their information booth onsite. That's why we've set aside a separate room where you can listen to directed presentations and watch live demos without all the interruptions that come from chatting on the show floor.

Learning Format: Sponsor Informational Session

Learning Level: All Levels

 

A schedule of sponsor presentation times will be available at the registration desk onsite. In the meantime, get a sneak peek of our 2018 sponsors here

5:00 PM to 5:30 PM - Saturday, April 7, 2018
Publishing University Closing Session (& Raffle Prize Giveaway!)

Often cited as one of the best parts of IBPA Publishing University - Don't miss out!

During this facilitator-led discussion, we will debrief the IBPA Publishing University experience before adjourning and heading our separate ways. What did you learn? How will you apply it? How can we continue helping each other achieve and succeed even when not face-to-face at conference? You'll also have the chance to win one of several raffle prizes supplied by the wonderful IBPA Publishing University sponsors (must be present to win).